A creative lifestyle brand born in the UK in 2025.

My purrsonal charm creates small, wonderful moments in everyday life—moments worth looking forward to—for every pet-owning family.

We begin with pet-related custom products, then expand outward, exploring the aesthetics of a free, effortless, and unrestricted casual lifestyle. Our designs live at the intersection of practicality and imagination, where everyday function meets poetic expression.

When pragmatism encounters ingenious creativity, ritual naturally emerges. What follows is a sense of ceremony that feels romantic yet attainable—woven seamlessly into daily life.

We believe every kitten and puppy is a muse. They inspire unrestrained creativity, playful imagination, and free-form design that refuses to be confined by rules. Their presence transforms the ordinary into something warm, vivid, and meaningful.

Through vibrant, thoughtful, and interesting products, we capture the quiet, tender moments shared between people and their pets—the moments that often pass unnoticed, yet matter the most.

At My purrsonal charm, there is no standard answer—only ceaseless creativity.

In our philosophy, the most unconventional and surprising designs are never arbitrary. They are expressions of affection. They are gestures of care. They are the art of expressing love.